Nippon Paint Malaysia Group launched its CHILD WELLNESS PROGRAMME to educate parents on uplifting environments for children’s health and wellness
The educational campaign was launched in collaboration with various children related national partners. A panel of key experts included Dr Amir Hamzah Dato’ Abd Latiff, President of the Malaysian Society of Allergy and Immunology (MSAI), Ms Norsheila Abdullah, President of the Persatuan Pengasuh Berdaftar Malaysia(PPBM) as well as Ms Eveleen Ling, President of the Persatuan Tadika Malaysia (PTM). Professor Datuk Dr Mohd Sham Kasim, the past President of Malaysian Paediatric Association (MPA) and former Secretary General of Asia Pacific Paediatric Association (APPA), gave a speech on “Child Wellness: A Reality Check on Health Concerns Among Young Children in Malaysia”;
According to Gladys Goh, Group Manager of Nippon Paint Malaysia Group, the fact that babies and children spend more time indoors and breathe up to three times as much as compared to adults (due to their developing respiratory system), making them the likeliest victims of formaldehyde.
“Thus, Nippon Paint sees the need to further provide insights and knowledge to parents to make informed decisions for their children’s health and wellness development apart from wanting to create and uplift safe environments for today’s children,” she said.
The Nippon Paint CHILD WELLNESS PROGRAMME focusses on the three pillars of health and wellness for three key growth stages mainly; infants, toddlers and pre-schoolers. Of these
three stages; the emphasis for the infant stage is on CLEAN AIR – anti-formaldehyde which is promoting indoor air quality. For the toddler stage on SAFE TOUCH – anti-viral & anti-bacterial which is protection against viruses and bacteria. As for the pre-schooler stage, the emphasis is on CREATIVITY – superior ‘washability’ which encourages expression of creativity through play.
The CHILD WELLNESS PROGRAMME stems from Nippon Paint’s introduction of Malaysia’s first Child Wellness Range, a series of functional coatings in the three key growth milestones respectively – infants, toddlers and pre-schoolers.
Its paint solutions are water-based, lead and mercury free with low Volatile Organic Compound (VOC) as well as Total Volatile Organic Compound (TVOC) emissions, which is safe for the environment as well as indoor spaces. Products within the range have obtained an existing accreditation from Singapore Environmental Council (Green Label Certification), ATS Labs, TUV SUD3 and SETSCO certified. Interestingly, this range of products is only available here.
The Child Wellness Range leverage on the Active Carbon Technology which is designed to absorb harmful formaldehyde from the air, covering them into water vapour for cleaner air. Its range of solutions is said to also contain the Silver Ion Technology that “are able to mitigate the growth of viruses and bacteria from spreading through walls, effective against Influenza A (H1N1) and Coxsackie virus A16, which causes Hand Foot and Mouth Disease as well as other types of bacteria such as E.Coli, MRSA and Staphylococcus Aureus”.
Gladys Goh said, “Innovation has always been in Nippon Paint’s DNA. In fact, we continuously listen to our consumer’s changing needs and realised that there is an untapped opportunity within the paint industry. That motivated us to develop a child-friendly range of coating that allow us to create a safer, healthier indoor environment for young children.”
The campaign roll out include awareness and education programmes to reach out to parents, child care centres and kindergarten owners and operators and the community with advice and information regarding children’s health and wellness.
Speaking at the panel discussion session after the official launch, Dr Amir Hamzah explained, “With easy access to information via the internet, many parents today are equipped with symptoms that may appear similar to various conditions. In addition, it may be challenging to verify the authority or credibility of information provided.”
He added that the Malaysian Society of Allergy and Immunology (MSAI) is pleased to collaborate with Nippon Paint ‘s Child Wellness Programme to provide expert advice to parents and key decision makers.
Under the Child Wellness Programme, the partnership with MPA will see collaborative efforts in public outreach through seeding of expert and educational contents, engagements with medical experts as well as roundtable sessions to parents.