The official launch of the CHILD WELLNESS PROGRAMME was held on 27th September. 2017 at the Grand Ballroom of Aloft Kuala Lumpur Sentral. Nippon Paint Malaysia Group (“Nippon Paint”), Malaysia’s No. 1 coating solutions provider launched this educational campaign in collaboration with the national associations with the aim to empower today’s discerning parents and key decision makers towards creating uplifting environments for children, through various awareness and educational initiatives related to children’s health and wellness.
The fact that babies and children spend more time indoors and breathe up to 3 times as much air compared to adults (due to their developing respiratory system), making them the likeliest victims of formaldehyde. 20% of Malaysian suffer from stress and anxiety due to stiffling of play.
Nippon Paint sees the need to further provide insights and knowledge to parents to make informed decisions for their children’s health and wellness development apart from wanting to create and uplift safe environments for today’s children. Premised on that, the Child Wellness Programme sees strategic partnerships with national associations. The distinguished guests present among the national associations were key experts Professor Datuk Dr Mohd Sham Kasim, the past President of Malaysian Paediatric Association (MPA) and former Secretary General of Asia Pacific Paediatric Association (APPA), who gave a speech on “Child Wellness: A Reality Check on Health Concerns Among Young Children in Malaysia”; Dr Amir Hamzah Dato’ Abd Latiff, President of the Malaysian Society of Allergy and Immunology (MSAI), Ms Norsheila Abdullah, President of the Persatuan Pengasuh Berdaftar Malaysia(PPBM) as well as Ms Eveleen Ling, President of the Persatuan Tadika Malaysia (PTM).
The Nippon Paint CHILD WELLNESS PROGRAMME focusses on the three pillars of health and wellness for three key growth stages mainly; infants, toddlers and pre-schoolers. Of this three stages; the emphasis for the infant stage is on CLEAN AIR – anti-formaldehyde which is promoting indoor air quality. For the toddler stage on SAFE TOUCH – anti-viral & anti-bacterial which is protection against viruses and bacteria. As for the pre-schooler stage, the emphasis is on CREATIVITY – superior washability which encourages expression of creativity through play.
The CHILD WELLNESS PROGRAMME stems from Nippon Paint’s introduction of Malaysia’s first Child Wellness Range, a series of functional coatings in the three key growth milestones respectively – infants, toddlers and pre-schoolers. Its paint solutions are water-based, lead and mercury free with low Volatile Organic Compound (VOC) as well as Total Volatile Organic Compound (TVOC) emissions, which is safe for the environment as well as indoor spaces. Products within the range have obtained an existing accreditation from Singapore Environmental Council (Green Label Certification), ATS Labs, TUV SUD3 and SETSCO certified. Interestingly, this range of products are only available here.
The Child Wellness Range leverage on the Active Carbon Technology which is designed to absorb harmful formaldehyde from the air, covering them into water vapour for cleaner air. Its range of solutions also contain the Silver Ion Technology that are able to mitigate the growth of viruses and bacteria from spreading through walls, effective against Influenza A (H1N1) and Coxsackie virus A16, which causes Hand Foot and Mouth Disease as well as other types of bacteria such as E.Coli, MRSA and Staphylococcus Aureus. The range also includes Anti-Stain Technology which enabled easy stain removal.
The Group Manager of Nippon Paint Malaysia Group, Ms Gladys Goh presented the CHILD WELLNESS PROGRAMME and a video showcased Child Wellness Range by Nippon Paint with the tagline ‘Keeping Little Ones Safe”. Speaking at the launch of the Child Wellness Programme, Gladys Goh said, “Innovation has always been in Nippon Paint’s DNA. In fact, we continuously listen to our consumer’s changing needs and realised that there is an untapped opportunity within the paint industry. That motivated us to develop a child-friendly range of coating that allow us to create a safer, healthier indoor environment for young children, and while doing so, we are also rolling out to Child Wellness Programme in collaboration with various national associations to undertake awareness and education programme to reach out to parents, child care centres and kindergarten owners and operators and the community in terms of provision of advice and information for them to make informed decision regarding their children’s health and wellness.”
The CHILD WELLNESS PROGRAMME was then officially launched by the distinguished guests among the national associations present followed by a Panel Discussion which discussed the importance of wellness for children, numerous research on the indoor environment and the myths and truths behind keeping children safer and healthier; and a Media Q & A.
Speaking at the panel discussion session after the official launch, Dr Amir Hamzah explained, “With easy access to information via the internet, many parents today are equipped with symptoms that may appear similar to various conditions. In addition, it may be challenging to verify the authority or credibility of information provided. Thus the Malaysian Society of Allergy and Immunology (MSAI) is pleased to collaborate with Nippon Paint as the Child Wellness Programme to provide expert advice to parents and key decision makers.”
Under the Child Wellness Programme, the partnership with MPA will see collaborative efforts in public outreach through seeding of expert and educational contents, engagements with medical experts as well as roundtable sessions as provision of first line of advice to parents. While Nippon Paint is collaborating with MSAI to highlight key information to raise awareness on odour allergens in health related issues via a web service on Nippon Paint’s Facebook platform and other engagements such as Live clinics, expert speaker series and expert round table sessions.
The launch was then concluded with a presentation of a token of appreciation to each of the distinguished guest followed by a sumptuous buffet lunch at the foyer. There were over 120 guests registered, among which were the officials from different medias.