BOH Plantations Sdn Bhd, the leading tea grower in Malaysia with beginnings dating back to 1929, kicked off the International Tea Day 2017 from Project B Café at Sentul Boulevard, Sentul on 30th November. J. Paranthanam has the story
International Tea Day is held annually on December 15 since 2005. This is organised in tea-producing countries to celebrate one of the world’s oldest beverages and the most widely consumed drink globally next to water.
BOH’s decision to focus on employees and loyal consumers at the centre of its International Tea Day 2017 celebrations reinforces its appreciation to the many who have been involved in the growing, processing and delivering the quality tea that BOH is synonymous with, as well as the millions of tea lovers who consume the 4 million kilograms of tea it produces annually (or the equivalent of 5.5 million cups daily).
“As a company that has mastered the art of tea, from tea bush to tea cup, BOH believes that this achievement has very much been made possible with the determination and passion from BOH employees at our offices. We also have the millions of discerning BOH consumers who enjoy our distinctive blends of teas and continually support us. Indeed, you have all made BOH who we are today and International Tea Day is all about you,” said Caroline Russell, Deputy Chairman of BOH Plantations Sdn Bhd.
In wishing all Malaysians as well as international communities, a Happy International Tea Day, Russell said that more than just offering great tea, BOH also aspires to create memorable tea experiences for tea lovers. “Nothing beats putting up your feet and enjoying a great cup of tea, and what better time to ’Share the Ummph’ and enjoy special moments with family and friends than on International Tea Day,” she added.
To commemorate International Tea Day 2017, BOH flagged off their BOH Tea Tour which will visit select areas in the country via their BOH Mobile Tea Truck, with the starting point from Project B Café at Sentul Boulevard, Kuala Lumpur. The fun-filled BOH Tea Tour will see the brand serving up a range of their much-loved teas along with interesting activities. The public is also invited to participate in the celebration that will take place on 15th December at the award-winning Sungei Palas BOH Tea Centre in Cameron Highlands.
BOH, a homegrown brand that has a growing reputation among international tea lovers, has always been involved in community life and supported efforts to achieve a sustainable future for all.
At the International Tea Day 2017, BOH contributed towards a sustainable future for underprivileged children by extending financial aid to the Dignity for Children Foundation. A cheque for Rm20,000 was presented to the Foundation’s Chairman and Co-Founder, Rev. Elisha Satvinder at the Project B Café, a training on Transformational Enterprises, operated by Dignity.
BOH’s contribution will be used to fund Dignity’s ongoing work, namely the Arts Exhibition Road Show cum fundraising initiative in 2018, held in conjunction with the Foundation’s 20th anniversary.
“This meaningful support from BOH comes at an opportune time as we celebrate Dignity’s 20th anniversary. Our decade-long experience can drive the success of our programmes but the continuity of such initiatives largely depends on the regular support and generosity of donors like BOH Plantations, who share our vision of nurturing underprivileged children to become invaluable members of the community through quality education, life skills training and care in a safe and secure environment,” said Reverend Elisha.
“Funding comes from the public and through their generous donations. Every day is a fund raising day. There are different corporations that gave for different projects and different needs. In terms of income and expenditure, it is very challenging. I have over 1000 children in the school with classes located in different blocks in Sentul Raya. Berjaya sponsors the place. YTL is also our sponsor and the public as well,” he shared in the interview with Challenges Media. He further added, “For education, you cannot have volunteers because you demean the teaching process of the students. You must give them something more stable and continual. We empower them and bring dignity to them. The syllabus is based on Malaysian Education and non-history concept. We planned to have special needs children at our school but we are not moving towards it as yet because we still have lack in terms of skills and capability to communicate. However, we are looking forward to find out more on the skills and techniques for teaching special needs children.”
Established in Sentul almost two decades ago with only 20 students, Dignity for Children Foundation today helps more than 1000 children ranging from 2 to 17 years old. They provide care and quality education programmes for preschool to Form 5 students with suitable life skills training, internships and scholarship programmes.
Ms Caroline Russell, Deputy Chairman of Boh Plantations Sdn Bhd in her interview with Challenges Media shared that, “We were not familiar with Dignity for Children Foundation when we colaborate with a number of Malaysian NGOs for Corporate Social Responsibilities (CSR) platform. The focus of Boh Tea International Day is on art and the environment in education and people are important group to play the main role with arts and environment. The environmental education has been a key point for this programme today. Education is very important and we are focussing on arts skills and technique in schools. I would hope so to colaborate with Dignity for Children Foundation in future.”