Allianz Malaysia held a road safety advocacy campaign at Sekolah Sri Bestari, Selangor today. The campaign is part of the Company’s efforts to introduce road safety awareness among the general public, including students.


CEO of Allianz Malaysia Berhad, Zakri Khir said, “Schools are among our focus areas this year, in addition to regular campaigns. In collaboration with Jabatan Keselamatan Jalan Raya (JKJR), we were holding regular campaigns since July 2011. More than 440 Allianz employees are involved in holding 140 campaigns nation wide until now. These employees are trained by JKJR as Road Safety Ambassadors.”

The Campaign

The campaign started with a welcome address by the school’s Principal, Dr. Steven Baptist.


It focused on five elements of road safety;

  • understanding basic road safety rules and traffic signage
  • how to cross roads safely and understanding traffic dangers
  • understanding the traffic lights signals
  • proper wearing of helmets for cyclists and motorcyclists
  • getting into the habit of wearing seat belts.
    Moreover, 350 reflective wristbands with the message “Be Safe, Be Seen” and  Road Safety Booklets were distributed to the schools.


“The Allianz Road Safety Tips Booklet is another initiative of Allianz Malaysia which aims to improve our efforts to instill road safety awareness among children by reaching out to a bigger audience. It serves as a reminder for children as well as a teaching tool for teachers and parents,” said Zakri.

Allianz Malaysia developed this booklet with the consultation of JKJR. It provides handy tips on road safety for children aged between four to twelve years old and compliments the road safety campaigns held by Allianz Malaysia, in particular primary school campaigns. Additionally, Allianz Malaysia distributed five sets of its Road Safety Tips puzzle to the school as a teaching tool for the teachers to help in road safety lessons.
Allianz Malaysia’s Road Safety Advocacy Campaign at Sekolah Sri Bestari reached out to more than 350 students and teachers of the school.